Ƶapp


Brand and Logo Guidelines

Our brand represents the essence of our core mission, values and strategic goals as an educational institution.

Using the Ƶapp Brand

Ƶapp has developed a consistent brand to build a strong visual identity for the college. We ask that external partners and organizations follow our guidelines to ensure brand consistency. The following guidelines outline the proper usage of the logo and apply to all forms of communication (including advertising, websites and electronic media, signage and printed publications).

Questions?

If your organization has questions about the logo and its usage, or you wish to create a print piece, webpage, or social media asset—please contact Ƶapp Communications at:communications@camosun.ca.

For Ƶapp employees

Ƶapp employees should consult theon the employee intranet site for additional information about using the Ƶapp brand for internal projects.

Ƶapp logo

The Ƶapp logo is the college's official visual identity and part of our unique core brand. It supports the Ƶapp story and provides instant recognition to let audiences know that what they are reading or looking at is uniquely about Ƶapp.

Ƶapp Communications, in partnership with Ƶapp Graphic Services, manages the college logo and visual identity.

Please do not modify the Ƶapp logo, or create your own logo.Contact Communicationsfor assistance with incorporating the logo into your project.

Logo usage

The logo consists of the “CC swoosh” and the wordmark. Both elements must be used together as shown below. They must maintain adequate contrast and visibility in all applications (e.g. avoid using the logo on a patterned or brightly coloured background that would conflict or clash with the colour or legibility).

Trouble downloading?Try right-clicking on the file then choose "Save as" or "Save link as".

Ƶapp-Corporate-Logo

sample logo
sample logo
sample logo
Clear Space guidelines for using the Ƶapp logo

Logo colours

Green and grey are the two official colours used in the Ƶapp logo and the colour values are given below. The logo may only appear in these official colours, or in the solid black or solid white depending on the application.

Inspiring lime
CMYK: C-44 M-0 Y-100 K-7
RBG: R-145 G-190 B-55
PMS:375C
HEX: #91BE37
Grey
CMYK: C-0 M-0 Y-0 K-80
RBG: R-90 G-90 B-90
PMS:446C
HEX: #5A5A5A

Minimum size and clear space

Minimum size

The logo should not be reproduced smaller than 1" (2.54 cm) wide.

NoteThe logo must be enlarged or reduced proportionately—not stretched or distorted horizontally or vertically.

Clear space

For strength of brand identity, please follow the minimum space requirements shown here so that the logo is represented consistently and clearly.

The minimum space isequal to the height of the “C”in the word Ƶapp.

Questions?

If your organization has questions about the logo and its usage, or you wish to create a print piece, webpage, or social media asset—please contact Ƶapp Communications at:communications@camosun.ca.